BMW GINA Light Visionary Model: Premiere

We are entering a world were everything is possible. This has open my mind to think more. Its simple context over dogma. 

Shreddies Comparisons

Funny how people think it really taste different.

O2 - Connections

Motion Theory 

Mathew Cullen again. Starting with the idea of celebrating connection, the O2 campaign’s launch spot, “Oxygen” features a many-layered aesthetic that compels viewers to actively “read” the imagery as a single panorama, resulting in a new experience with each viewing.  The spot follows a series of links through the remaining locations, with recurring characters and subtle animations infusing each frame with visual depth. The finale comes at a massive concert where the crowd moves in unison, literally becoming a sea of people. The camera plunges underwater, and the spot ends as it began – with two points of light connecting in the dark. "Simply perfect".

Simple is Creative: Weezer-Pork and Beans

Motion Theory

Has young creative it is not only important to look at great work and the agencies that produces them,  it is also important to know the Directors and the production companies. Mathew Cullen  co-founder of Motion Theory has a unique ability to guide projects from concept to finish.

Mathew has directed an incredible range of award-winning projects, including high-profile commercials for clients such as HP, Nike EA Sports, DIRECTV, Lenovo, ESPN, and Budweiser, and music videos for Modest Mouse, Beck, Matisyahu, R.E.M., Velvet Revolver and other artists.  Mathew has received more than a hundred industry awards from organizations including the Art Director’s Club, AICP, D&AD, and the Clios. His work has been inducted into the Museum of Modern Art on ten occasions and featured in dozens of magazines, including Communication Arts, Shots, Creativity, IDN, Ad Age, Promo, and RES. Now thats an impressive resume. 

Difficult is worth doing: Honda Accord Live TV Ad

Wieden + Kennedy at its best

Well, I really think the world should change the meaning of advertising to creativity, this is just brilliant!!!. A team of skydivers successfully made advertising history a few days ago when they spelled out the word H-o-n-d-a live on air. This was the UK’s first live advert, filmed during the first break of the reality show Come Dine with Me, passed without a hitch. At 8.10pm, the skydivers - Man they plummeted to Earth from 12,000 metres (40,000ft), they undoubtedly had the car manufacturer’s advertising strapline ‘Difficult is worth doing’ ringing in their ears. Within seconds they had formed the initial H, and O soon followed. There was a hairy moment when they could not hook up the N and it looked as if it was drifting apart, nut they pulled it together.

Wieden + Kennedy chose skydiving formations for the accord launch campaign because of their delicate precision moves in the air. Human engineering. A metaphor for the Honda engineers’ work on the ground. We wanted to attempt to make shapes of parts of the car using real skydivers as it was a challenge - quite literally a leap of faith.