Wednesday, August 20, 2008

Strange Days Opening

Its not about our personal big ideas has creatives. Its about communicating to people in a new way that can create an emotional response. Sometimes we creatives forget this, its about the emotional response we create when we effectively communicate our ideas. This is what i like about this scene the creative idea was communicated effectively with the Pogo Cam to create an emotional experience has you watch it.

Friday, August 15, 2008

AXE NAUGHTY 2 NICE

This is great Advertising is finding a new way to make that Brand memorable.  The "Interinment" entertainment via internet. The web is slowly replacing television. For example  a new IBM survey show that internet time rival TV time. This was in 2007, so why not make long ads that are long and use it has a form and entertain the viewer. If this is were the are spending time they will have time to watch it if it entraining 

Font Conference

The world of font is some thing in if self, studying font is like studying the history of communication. 

A Girl, Her Tongue and a Hotel Room

 The original white test was from a late 50 early 60 Tv commercials.  I not sure for what but i believe that the white glove test to show you if some product cleans well. If the product clean well it passes the test. This is just nasty... This very interest, but it does not fit the product at I Extenedstayhotels are more up scale hotels and this does not get the their target audience to want to go there. Stick with the "White Glove Test or make this more classy" 

The Girl Effect

The written word in my opinion has power of advocacy and the ability to cut the deep in to a man soul, deeper than ant knife in the world. My Dream is life is to do work like this, this is communication at is best the feeling you get from seeing this world can not describe.