Acura TL: Fist

Now this is what am talking about! simple concept with beautiful Art direction and Powerful tag lines
1. Strength is power
2. Precession is power
3. Grace is power

Tell people what the already know and the love for it. That the key to great ads.


Watch the other 2 ads below

Credits:

Client: Acura Agency: RPA Creative Director: John Hage Senior Art Director: Eric Goldstein Copywriter: Grant Holland Agency Executive Producer: Jack Epsteen Production Company: MJZ Director: Nicolai Fuglsig Executive Producer: Eric Stern Line Producer: Emma Wilcockson Director of Photography: Barry Peterson Editorial Company: Spotwelders Editor: Robert Duffy Music/Sound Design: Robot Repair Composer: Douglas Darnell VFX: The Mill VFX Creative Director: Angus Kneale CG Supervisor: Ben Smith VFX Producer: Dan Roberts Mix: Juice Mixer: Bob Gremore Telecine: The Mill Colorist: Fergus McCall