HSBC: Lumberjack

This has nothing to to with banking but with the concept and the music is communicates the message that the bank cares and recognize that people are different. The spot basically communicates that HSBC cares a about people. Great job


Client: HSBC
Agency: JWT, New York,
JWT, London
Creative Director: Axel Chaldecott
Creative: Michael Ashley,
Dinesh Kapoor
Agency Producer: Dean Baker
Production Company: Gorgeous Enterprises
Director: Vince Squibb
Producer: Spencer Dodd
Director of Photography: Alwin Kuchler
Editorial Company: The Quarry
Editor: Paul Watts
Post Production: The Mill
Telecine: Paul Harrison
Flame Artist: Jay Bandlish
Sound Design: Grand Central